Shaktipat

Word of the day:)

Shaktipat is described by the yogic texts as an initiation that activates an inner unfolding of awareness that leads to progressively higher states of consciousness. Over time, through grace and our efforts in spiritual practice, the sense of separation from divinity drops away.

As we talk of marketing for our new company, we talk about how we can strive to shaktipat the receiver of our message. This type of marketing could be a jolt of enlightenment that happens with just an image or a few words.

Have any of you been shaktipat by a brand’s message? Teach me what you know, I am a receiver.

Happy 4:20 on this Sunny Utah day.

Scott X