Please Share Your Story

I received this email yesterday afternoon. Kirk has been working for a long time on what our company’s social media will be. We secured @phi on most platforms and will be launching our app and media very soon.

Dear Phi Team and Advisors,

It's crystal clear at this point that social media has been a source of incredible harm to society, especially our youth. I have had a front row seat to this with my time at Snap.

As I have deliberated about what Phi's role is in social media, I have landed on something I believe to be incredibly important - we must create and publish content that does the exact opposite of the typical content in our social media feeds. Where typical content can inspire feelings of fear of missing out, anxiety from global problems, and making us feel like we are not enough, our content must do the opposite. Our content needs to provide moments of "micro-healing" compared to "micro-harming." This is in complete alignment with our company mission, to increase the human healthspan. Specifically, the mental health component of healthspan.

I have debated for many hours with GPT-4 and social media experts about how to do this. Our main problem is that our lizard brains prioritize attention to anxiety-inducing content. The ranking algorithms at the social media companies prey on this for profit. Our only solution is to create good content that is more engaging than the bad content. For this, we need the best creatives in the world. It has been a pleasure to work closely with Benton Paul, who has reached out to some of the top creatives in the world who are ready to help us out.

Here's our plan, it's pretty simple:

1. We are collecting real health stories from our team, our advisors, and our influencer partners who believe in what we are doing.

2. These stories will be delivered to the top creators in the world, who will use these stories as inspiration for creating content.

3. We will post this content on our social media feeds across all platforms. I am pleased to share that we have worked closely with a team based in England who has been incredibly helpful in securing the @phi handle on the major platforms.

Example

1. Let's say your story is you were addicted to cigarettes and finally found a way to overcome your addiction.

2. We'll deliver your story to someone like @3dshane on TikTok who will make content like this (8.6 million views, 1.3 million likes):

(you can imagine the entire cigarette dissolving into flowers/butterflies/etc)

3. We'll post this on all of our platforms, and the post text will look something like this:

"Transcending Addiction"

Shane Fu (@3dshane)

2024

Many of us carry addictions that we suffer with. I created this with the goal of inspiring you to believe in your divine power to choose. Thank you for the inspiration, @user.

The main metric we will track is the number of comments on each post where people report that content helped them.

Our content will be inclusive of anything involving physical or mental health. Examples include dealing with a breakup, managing chronic headaches, digestive disorders, skin conditions, understanding our sleep cycles, understanding how our food impacts us, dealing with the loss of a parent or child, overcoming cancer, handling disputes with co-workers, learning the value of exercise, etc.

My Ask

If you feel compelled, reply to me and Benton on this email and share a health story from your life with us. This can be something very simple, like learning you needed to get to bed on time to be a better parent, or maybe something incredibly personal like how you learned to deal with the loss of a loved one.

We will do our very best to honor your story. We will not reveal any personal details of your story and not post anything without your review and feedback. You can see that the content is not going to be an exact replication of your story, but rather be a piece of artwork inspired by your story. The goal of the content is to help other people who are currently in a situation you were in.

I believe if we come at this with the right intent, we can be an incredible source of healing that will positively impact millions of people.

Thank you,

Kirk

If you have a story or know someone who does, we want to hear. Please email Benton@phi.health

thanks,

SP