Cereal is Sus

I don’t really mind that all my cereal boxes I loved as a child have male mascots. BUT EVERY SINGLE ONE?

I was eating some Captain Crunch with my 8 year old daughter this week and it hit me pretty hard that cereal is dominated by dudes. I Googled to see if I could find one female mascot with no luck. My epiphany wasn’t unique. Others have asked the same question. There is campaign to gender change one of the Rice Krispy chefs; Snap, Krackle or Pop, Ironically, I always thought it was three women with short hair, even as a kid. You would think one of them could be a girl in 2024?

As a kid I was down to play with He-man and Transformers but I loved My Little Pony, Care Bears and She-Ra just as much. My daughter could care less about genders, so I didn’t bring it up upon my discover, and instead went into my head about launching a brand of cereal with a fun loving pixie like Tinker Bell and making something that would appeal to boys and girls.

Then I realized that the last thing I want to launch into the world is another breakfast cereal. I will let Magic Spoon take that effort. They are already kicking ass according to the founder who I got to meat 2 weeks ago. My friend and influencer Shonduras was instrumental in helping them connect with their audience and influencers.Iwho is already doing a good job of making a healthier option and at least one of their different flavors has a female looking mascot.

So maybe there is something sus going on with Kellogs founding team who made all of these characters. I don’t think it matters much anymore because we really shouldn’t be buying puffed sugar as a food product to feed our kids. We know way too much about health and wellness as a society to do that. Our kids will thank us later.

Happy Friday and let the weekend begin!

SP